Edelkoort Inc provides trend analysis for companies in a wide range of sectors including fashion, beauty, design, interiors, food and so on. This year they are involved in a trend alert for spring called Enchanted. It is a fairytale concept if you will for makeup and hair and fashion. There beauty trend will take flight into a wonderful world of enchanted styles. From the sweetest pales and pastels to dynamic brights. They will play with transparencies in packaging, and sculptural materials will be used in the most extraordinary of combinations. Elements of nature, including invading plants and botanical motifs will call upon elfs and nymphs representations to ornate there beauty tools. Mono-ingredient flowery scents will take us to a world of fairy tales through the simplicity of their message. Naive and free, beauty this season will explore the realm of narration. I attached some pics of there fairytale and whimsical fashion.
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